Marketing in cuvinte si imagini

Blogul lui Adrian Monoranu

  • Acasa
  • Despre autor
  • Contact

Millennium Bank granny wants to go viral …

Scris de Adrian Monoranu pe 9 martie, 2009 4 comentarii

Millennium Bank is one of the biggest spenders in romanian advertising. Due to its recent ice break on the romanian banking market, massive investement in advertising campaigns was necessary. So they spent a lot. Weather it was succesfull I’ll let you evaluate. Anyway, due to severe financial crisis they cut off some of their budgets but still there are some money stashed away for a new campaign. And of course, just like the other banks they promote the opposite of credits and loans, the bank deposit.

It seems that the spot is made by GMP and it has been uploaded on youtube under the name „Where do you keep your money?”. Spot description says „tips and tricks on how to hide your money inside de house” and my guess is they want to go viral. Unfortunately they uploaded this on the GMP channel when I think it would have been more apropriate to create a new channel for the bank itself. Anyway, the tips and tricks are presented by an old woman with a traditional romanian twist but some of them are borrowed from american movies. Overall the spot is really funny but regarding its viral potential I have some doubts. Teasers have more viral potential then spots that state a clear brand message.

You’ll probably say that since I write about it the viral potential has just gone up and you are probably right since I’ll post a link to my post on twitter and facebook. 🙂 I am curious how many times I’ll see this post mentioned on twitter or other social media.

More from my site

  • Daca e joi, e Joiana – povestea unei vaci virale.Daca e joi, e Joiana – povestea unei vaci virale.
  • I guess this is worth sharing :)I guess this is worth sharing 🙂
  • Testul ibricului – un viral cu cap de la CAP si NextTestul ibricului – un viral cu cap de la CAP si Next
  • Hostway – eu vreau la mama de revelionHostway – eu vreau la mama de revelion
  • De ce ne conectam pe LinkedIn?De ce ne conectam pe LinkedIn?
  • Puterea unui brand – Starbucks Iasi.Puterea unui brand – Starbucks Iasi.
  • Facebook
  • Twitter
  • LinkedIn

Din categoria: advertising, Blogging, online marketing Etichete: millennium bank, social media, spot, tu unde iti tii banii?, viral

Comentarii

  1. mitchy a zis

    10 martie, 2009 la ora 7:46 pm

    not bad at all.
    who directed it?

    Răspunde
    • Adrian Monoranu a zis

      10 martie, 2009 la ora 7:51 pm

      It’s from GMP but I don’t know who the director was. 🙁

      Răspunde
  2. Kidu a zis

    11 martie, 2009 la ora 12:51 am

    It’s nice and vintage, but the final with the painting is not so impresive…

    Răspunde

Trackbacks

  1. Spot: Unde isi tin romanii banii? | Marius Sescu spune:
    16 martie, 2009 la 8:20 pm

    […] Via Mono […]

    Răspunde

Scrie un comentariu! Anulează răspunsul

Acest sit folosește Akismet pentru a reduce spamul. Află cum sunt procesate datele comentariilor tale.

Aboneaza-te

Monoranu.ro este accelerat de Simplenet – găzduire web optimizată pentru WordPress.

Portal de Shopping Online

Confidențialitate și cookie-uri: acest sit folosește cookie-uri. Dacă continui să folosești acest sit web, ești de acord cu utilizarea lor.
Pentru a afla mai multe, inclusiv cum să controlezi cookie-urile, uită-te aici: Politică cookie-uri

Blogroll

  • Alex Mazilu
  • Bradut Florescu
  • Cismaru
  • Cristi Nistor
  • Long Way to London
  • Marius Sescu
  • Roxana Radu
  • Tudor Iacob
Licenţa Creative Commons
Marketing in Cuvinte si Imagini de Adrian Monoranu este licenţiat printr-o Licenţă Creative Commons Atribuire-Necomercial-FărăModificări 3.0 România .

Articole recente

  • Hangouts – Gist Iasi.
  • A invata vs. a descoperi.
  • Am bagat bani la Caritas.
  • De ce este brandul mai important ca oricand?
  • Invatarea inseamna progres!

Comentarii recente

  • Adrian Monoranu la A invata vs. a descoperi.
  • gabitzu200 la A invata vs. a descoperi.
  • RADU la Defectiuni, reparatii, centrale termice, service si forumuri
  • Filep M la Neumarkt – Berea cea mai bere?
  • bConnected la Vlogging-ul nu e deloc usor.

Etichete

2009 advertising alegeri Aniversare bere blog bloggeri Blogging brand Bucuresti campanie comportament concurs criza educatie eveniment facebook feaa fotbal grecia hangouts iasi Marketing naming online palas iasi palas mall PR prezentare publicitate reclama reguli review romani romania schimbare shopping social media spot strategic planning strategie studenti Vacanta viral vodafone

Copyright © 2021 Adrian Monoranu