Last evening I was surfing the stores in Iulius Mall Iasi, and at some point I entered the Zara Men sector. Eversince Zara and all the affiliated brands came to Iulius Mall there is like a fresh breath of merchandising air. A new way of presenting the products comes to change the consumer point of view about shopping. Inovative shelf design and better positioning of old and new collections help customers to find the desired products more easier. I know this sounds like and advertorial but I assure you it’s not. In fact I’m not really a big fan of Zara clothes but I feel good while beeing there.
So, let me show you a very nice way of folding a T-shirt in order to see the imprinted dog. They use 4 t-shirts but all of them together show you only one dog. I found it very nice and interesting. I must admit that I was not convinced to buy that shirt but it sure made me smile and I will probably come back looking for more inovative ways to show me some products that I might like and buy. This means that Zara is certainly in attention everytime I visit the mall. 🙂