Coke Zero – Can’t drink?
For the last two weeks since I’ve first seen this TVC ‘ve been trying to understand its message. Of course, they’re trying to focus on taste and this is probably why the main caracters are 2 tongues. Also the eye character is meant to mark the difference between what you see and what you get. In other words “You’ll never know what it tastes like untill you try it. Of course it says Coke Zero but it tastes the same”.
I think Coke is trying in vain to convince the audience that the taste is the same. Everyone who has ever tried the Zero Coke knows it’s not the same. I think the main competitor, Pepsi Max, has a much better message although it’s a bit old. Of course you remember “Maximum taste, no sugar!”. Actually, the taste of Pepsi Max and Coke Zero is quite the same but anyone can understand that Pepsi is not lying to its consumers. In my opinion, Coke makes a mistake that will make it to the marketing mistakes books. A brand should never lie to its customers. There won’t anyone to lie on a second ocasion.
And another thing. These two tongues … they kinda remind me of these two guys. Can you see a resemblance? The two tongues – the boss and the thug and the lemons the slick and the looser. Maybe it’s just a coincidence. 
Nascut in Sibiu, crescut in Sibiu, Piatra Neamt si Bacau, actualmente iesean de conjunctura.
February 2nd, 2009 at 11:09 pm
Hai sa fim seriosi! Are un gust de dat cu mucii-n fasole.
February 3rd, 2009 at 2:32 pm
Reclama este infiorator de proasta !
Coca Cola uneori omoara ideile bune cu realizari proaste.
Asta e una dintre ele.
February 3rd, 2009 at 4:24 pm
Both the commercials are idiotic, with a “plus” for the disgusting tongues that make you everything but thirsty and craving for Coke. It may, however, make you buy once, but, as you said, promoting an advantage that doesn’t exist will make users become skeptical towards every new Coca Cola product. I don’t think that average sells and popularity will be affected, though, it is too much of a symbol to be left out or disregarded.
February 5th, 2009 at 12:12 am
“personajele” nu au nici cea mai mica legatura cu barbatii(piata tinta). Si mi se pare chiar gretos sa vezi un barbat cum linge o sticla de cola….pornind de la premisa ca personajul “limba” este barbat, dar ma rog…daca asa vad cei de la Coca-Cola
February 5th, 2009 at 1:26 pm
@George: I never thought that he two characters represent two males and certainly I didn’t think about one guy licking a bottle. Man that is really … yukkkk!
February 5th, 2009 at 10:54 pm
avand in vedere vocile celor doua personaje, nu cred ca sunt reprezentate de o femeie, iar daca privim cu atentie una dintre cele 2 ” limbi” chiar se plimba pe sticla..:)) la modul asta am interpretat reclama, care mi se pare total inadecvata…
February 18th, 2009 at 4:17 pm
e groaznica…
March 3rd, 2009 at 4:59 am
cea de la pepsi twist lemon,in schimb,imi place la nebunie.
macar e amuzanta.cum zicea cineva mai sus:
Coca-Cola uneori omoara ideile bune cu realizari proaste