I knew Renault was selling the romanian model on a lot of markets under it’s own brand but today I found out from Alex via twitter that it’s also marketed under the Nissan umbrella in Mexico. The name is Nissan Aprio (sound a lot better than Logan – which they say stands for low-megane) and it’s pretty much the same car but it has some improvements: a much better front bumper, horn on the steering wheel and some more.People are asking themselves why didn’t they choose to keep the Dacia brand but it’s really simple. Dacia awareness is close to zero and it would also be pretty hard to build it. Ancient european history knowledge is very poor on that side of the Earth so Nissan sounds a lot better from this point of view.
And the price is only 6500 euro. I found this short clip and although youtube recommends it as the official TVC, I think it’s not quite that. I mean, even in Mexico, advertising cannot be that bad in execution.
I was thinking, that considering the price of the car it could be true but I’m still a bit biased. Anyway, sometime back I ran into this video and people said it was from Mexico.
Now the question is, are they marketing the same car under 2 diffrent names? Also another point of interest was in the redesign of the Dacia logo. Voices said that there was a clear inspiration from the Nissan logo. Well, now one can compare more than the 2 logos. 🙂