Marketing in cuvinte si imagini

Blogul lui Adrian Monoranu

  • Acasa
  • Despre autor
  • Contact

Sometimes the only one you have to beat is yourself!

Scris de Adrian Monoranu pe 8 ianuarie, 2009 4 comentarii

Here’s a commercial that I found on my friend’s Razvan blog. It seems that these days my lack of inspiration makes me show stuff from other people’s blogs but I think it’s a pretty goo example of what a USP should sound like.

I mean, c’mon, Volkswagen’s tradition of developing new models for its old brands. With some minor changes along the years it has kept the old names and developed brand new communication campaign every time they need to. This time, it’s about the Golf which has reached its sixth generation. Not that it’s a round number or something but this spot kinda shows longevity and perfection along the development. And it shows it without telling a story of the five other models but by saying „it’s difficult to beat us because even for us it’s difficult to beat ourselves”. Now this is a great USP and it states that the competition will have a great deal of work untill they can compete with the new Golf. About six generation of work. 🙂
Although it’s not the first car manufacturer to rely on its history (as Ford, Toyota, Audi and Mercedes also did it) VW combines this advantage with the fact that they are mainly trying to beat themselves and not the competition. One might think that this is wrong because the cosumer often makes this comparison but „au contraire” VW shows that by comparing to only itself there is no need to worry about competition. They are lost somewhere along this six generation struggle. Great work for the old german peoples’ car. 🙂

More from my site

  • The best Super Bowl Ad in 2018.The best Super Bowl Ad in 2018.
  • Samsung Galaxy S6 – un cantec de lebada?Samsung Galaxy S6 – un cantec de lebada?
  • Puterea unui brand – Starbucks Iasi.Puterea unui brand – Starbucks Iasi.
  • Bravatar.me – check it out!Bravatar.me – check it out!
  • Get Happy.Get Happy.
  • Ardelenii – cei mai buni endorseri?Ardelenii – cei mai buni endorseri?
  • Facebook
  • Twitter
  • LinkedIn

Din categoria: advertising Etichete: brand, commercial, das auto, usp, volkswagen

Comentarii

  1. Ioana a zis

    9 ianuarie, 2009 la ora 11:16 am

    Great idea (but not as great as Harley Davidson ideas). The 5th generation was pretty tough to beat up 🙂

    I like this commercial too: http://www.youtube.com/watch?v=a7Ny5BYc-Fs

    Răspunde
  2. Costin Oane a zis

    10 ianuarie, 2009 la ora 2:08 pm

    German style. I really like the idea: it has something „human” in this spot. We find ourselves in this spot. To discover yourself is the greater accomplishment.

    Răspunde
  3. Harley Davidson a zis

    30 ianuarie, 2009 la ora 7:05 am

    Congrats, on all the exciting news! just added you to my feed reader. Googled for „harley davidson” and came to this post „es the only one you have to beat is yourself! | Marketing in cuvinte si imagini”.

    Răspunde

Trackbacks

  1. Reclama Volkswagen Golf VI: The Fight : Marius Sescu spune:
    16 martie, 2009 la 8:17 pm

    […] Via Mono. […]

    Răspunde

Scrie un comentariu! Anulează răspunsul

Acest sit folosește Akismet pentru a reduce spamul. Află cum sunt procesate datele comentariilor tale.

Aboneaza-te

Monoranu.ro este accelerat de Simplenet – găzduire web optimizată pentru WordPress.

Portal de Shopping Online

Confidențialitate și cookie-uri: acest sit folosește cookie-uri. Dacă continui să folosești acest sit web, ești de acord cu utilizarea lor.
Pentru a afla mai multe, inclusiv cum să controlezi cookie-urile, uită-te aici: Politică cookie-uri

Blogroll

  • Alex Mazilu
  • Bradut Florescu
  • Cismaru
  • Cristi Nistor
  • Long Way to London
  • Marius Sescu
  • Roxana Radu
  • Tudor Iacob
Licenţa Creative Commons
Marketing in Cuvinte si Imagini de Adrian Monoranu este licenţiat printr-o Licenţă Creative Commons Atribuire-Necomercial-FărăModificări 3.0 România .

Articole recente

  • De ce este brandul mai important ca oricand?
  • Invatarea inseamna progres!
  • Mai lasa si capul jos cateodata.
  • Este gestul arbitrului roman unul rasist?
  • De ce nu scriem corect?

Comentarii recente

  • bConnected la Vlogging-ul nu e deloc usor.
  • lazar lila la Defectiuni, reparatii, centrale termice, service si forumuri
  • Boiteanu Gheorghe la Defectiuni, reparatii, centrale termice, service si forumuri
  • Carmen la Defectiuni, reparatii, centrale termice, service si forumuri
  • Adrian Monoranu la Nu exista pasiune pe linie.

Etichete

2009 advertising alegeri Aniversare bere blog bloggeri Blogging brand Bucuresti campanie comportament concurs criza educatie eveniment facebook feaa fotbal grecia hangouts iasi Marketing naming online palas iasi palas mall PR prezentare publicitate reclama reguli review romani romania schimbare shopping social media spot strategic planning strategie studenti Vacanta viral vodafone

Copyright © 2021 Adrian Monoranu