This winter vacation, as you probably already know I was in Moieciu. For those of you who don’t know where that is … maybe Bran sounds more familiar. Well, during my time there I couldn’t help not noticing a brand with a name that sounded a bit strange. I am talking about LeFruMarin. First time, I heard it on a radio commercial and the first thing that came to my mind was seafood. Suprisingly it has nothing to do with that. It’s a meat processer and a meat product fabricant. OK, one might say that seafood can also pass as meat but this company has nothing to do with that. They are working with pork, beef and maybe chiken (I’m not entirely sure). You can find more stuff about the company on their official website here.
I was wondering about the choosing of this weird name and the sole answer that came into my mind was that … maybe, at some point in their history, they used to process seafood. Otherwise, I think it is a very bad choice because it has nothing to do with meat processing. Anyway, even with the history answer, it still is a very bad name because it has a pronounced conotation on everything seafood stands for. Probably on a regional market where the consumers already know the brand and the products this is not such a big problem. On a much greater scale, judging by the fact that markets are continously expading and every brand owner should think about going national or even international, this name is a very risky one. People like me, who don’t know anything about the brand can exlude it from the evoked set only because it sounds like seafood. I don’t like seafood so probably this brand would sound very unattractive for someone like me. But this is my personal oppinion. Other might think diffrently, after all, we still live in a free country … or do we? 🙂