A few days ago I was pointing out a campaign from Zapp and I was warning you that CNA should bann this commercial due to the fact that it’s a comparison with the main competitors and in Romania this kind of practice is forbindden. This morning I was reading my feeds and I found out that the CNA cut off the airing of the clip until some necessary changes are made. The official reasons are here but I think that the CNA took action due to some warnings from the competitors in the industry. Those of you who have my ym id in your list probably remember a status message that I was using when I wrote the article. „CNA are you sleeping?” Well, it seems that after all they woke up. I have nothing against Zapp and their product, even more I salute the courage of airing a commercial with such a pronounced comparative character, but I was a wating for this move from Orange, Vodafone and Cosmote. I wonder how this fight would have looked if the laws in Romania would permit comparative commercials. 🙂
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