Due to financial crisis reasons, supermarkets in Ro and all over the world seem to increase communication in order to re-gain or retain customers. In Romania one of the retailers that is loosing serious ground is Billa. Although they hold a pretty strong marketshare other retailers have incresead their marketing efforts and now it seems […]
Billa se face VERDE!
Da prieteni, Billa se face verde. Dar nu verde asa cum ati putea crede. Nu, nu anunt o schimbare istorica a culorilor sau a logoului. Ci pur si simplu faptul ca Billa devine mai constienta de ceea ce inseamna conceptul de „green business”. Cum face asta? Ei bine uite asa. Da, e o punga. Si? […]
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