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Finally Redds comes to its senses!

I think you already know that Redds is a beer specialy created for women. Oh, you didn’t? Ah, yeah I remember, their last TV commercial didn’t say that very clear. As I was saying back then people might get confused and this is not a very good positioning statement to use. I wasn’t the only [...]

[ More ] March 2nd, 2009 | 5 Comments | Posted in advertising, bere, Pozitionare |