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How product diversification can damage the brand name!

Recently “work and travel” companies have diversified their product and are now offering programes for Greece. Since, there is a good labour market there and students are interested to go there it would be a pitty not to exploit it. Contracts are cheaper and it’s closer to home, plus, those who are affraid of flying [...]

[ More ] March 3rd, 2009 | No Comments | Posted in Branding Deloc, Marketing, naming |