Creating great Super Bowl commercials was never an easy job. Everything has to look impeccable. It has to fill in that gap in the mind of the viewer and leave a great impression, regardless of the brand it stands for. It has to be natural but yet outstanding. Because expectations are always high and the consumer is naturally looking for faults. The media too. The professionals … just like hyenas, waiting to devour, drooling … Any irregularity will be amplified a thousand times.
Just like a tiny spot on a table cloth on a five star restaurant. Exactly like a small minuscule stain on your favourite star’s shirt. Or maybe like a weird tint of the hotel room sheets that makes you wonder about bad thoughts. Or even like that really faded shape of a wine spill on your girlfriends favourite dress.
A Super Bowl commercial has to find its place in your brain and stay there. It’s not necessarily about being talked about. It’s not even about being something totally new. It just has to bring back a brand that you’ve almost always known and make it shine again. It has to make you feel like that brand is part of your life just like the shirt that you like to wear. Always there but always clean and fresh.
The rest you can find on youtube.
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