As you have probably have found out, Dodge is giving away a Dodge Nitro. All you have to do is guess or find out where is the car parked and sign up for the prize. Of course I think there will be a contest and the winner will get the grand prize. Anyway, because they needed to spice up the campaign a little bit they hired a tiny stripper to dance around the car one day and this is genius, I think. Mihaita the dworf stripper is the perfect way to show the contrast.
Dodge Nitro is not a very big car. It’s a jeep but it’s not seen by the customers as a real 4×4 vehicle. People see it more like a small SUV for easy roads. They needed to show that this is a wrong perception and what better way to do that besides contrast. Tiny guy makes the car look really big. Somehow there’s a humouros way of suggesting this contrast because people can observe Mihaita’ sizes quite easy and that makes the clip funnier. Everybody knows this is a joke but at the same time it’s a great way to bring the size of the care into the consumer’s attention.
Final word … I like it! 🙂