Comments on: Finally Redds comes to its senses! http://monoranu.ro/2009/03/02/finally-redds-comes-to-its-senses/ ... the way I see it! Thu, 09 Feb 2012 15:46:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: SuperAnk http://monoranu.ro/2009/03/02/finally-redds-comes-to-its-senses/comment-page-1/#comment-3581 SuperAnk Tue, 03 Mar 2009 01:34:50 +0000 http://monoranu.ro/?p=874#comment-3581 Weeeeeell, ain’t that cute? But it’s WROOOOONG! :))))) 2 stupid dogs :))))right?:)))) you are right...it should adress men 2:D I hate beer>:) but i love this one :> cheers P.S. u seem very familiar :-?? i think Weeeeeell, ain’t that cute? But it’s WROOOOONG! :) ))))

2 stupid dogs :) )))right?:))))

you are right…it should adress men 2:D

I hate beer>:) but i love this one :>

cheers

P.S. u seem very familiar :-? ? i think

]]> By: Adrian Monoranu http://monoranu.ro/2009/03/02/finally-redds-comes-to-its-senses/comment-page-1/#comment-3579 Adrian Monoranu Mon, 02 Mar 2009 17:30:14 +0000 http://monoranu.ro/?p=874#comment-3579 Well, it sounds really nice but ... I'm serving FEAA in Piatra Neamt exaclty on April 10th. The good news is that I will be in Iasi by 7 o'clock that evening. So, if you'll still be in Iasi call me. :) Can't wait! Well, it sounds really nice but … I’m serving FEAA in Piatra Neamt exaclty on April 10th. The good news is that I will be in Iasi by 7 o’clock that evening. So, if you’ll still be in Iasi call me. :) Can’t wait!

]]> By: Wana http://monoranu.ro/2009/03/02/finally-redds-comes-to-its-senses/comment-page-1/#comment-3578 Wana Mon, 02 Mar 2009 17:15:18 +0000 http://monoranu.ro/?p=874#comment-3578 Point taken. How about sharing a sample around April 10th? I plan to come to Iasi and touch base :) Point taken.
How about sharing a sample around April 10th? I plan to come to Iasi and touch base :)

]]> By: Adrian Monoranu http://monoranu.ro/2009/03/02/finally-redds-comes-to-its-senses/comment-page-1/#comment-3577 Adrian Monoranu Mon, 02 Mar 2009 16:14:58 +0000 http://monoranu.ro/?p=874#comment-3577 @Wana: C'mon. You know it better than me that you are an exception. I think your point of view is highly subjective and I say that because I know you. Most women don't like the beer taste and this is why Redds comes as a interesting alternative. The funny thing is that Redds is not a light beer and this is why men would not say NO to this lemonade balloony. Becks Lemon is light but Redds has 4,5 degrees and this is almost the same as most beers in RO that circle around 5. Men who are tired of classic beer taste try this and stick with it and trust me, you'll be surprised to see how many men I notice buying this beer in bars and even supermarkets. I hear Ursus has taken in consideration the 2L "pet" version but this new communication strategy says the opposite. I guess we'll just drink and see. :) @Wana: C’mon. You know it better than me that you are an exception. I think your point of view is highly subjective and I say that because I know you. Most women don’t like the beer taste and this is why Redds comes as a interesting alternative. The funny thing is that Redds is not a light beer and this is why men would not say NO to this lemonade balloony. Becks Lemon is light but Redds has 4,5 degrees and this is almost the same as most beers in RO that circle around 5. Men who are tired of classic beer taste try this and stick with it and trust me, you’ll be surprised to see how many men I notice buying this beer in bars and even supermarkets. I hear Ursus has taken in consideration the 2L “pet” version but this new communication strategy says the opposite. I guess we’ll just drink and see. :)

]]> By: Wana http://monoranu.ro/2009/03/02/finally-redds-comes-to-its-senses/comment-page-1/#comment-3576 Wana Mon, 02 Mar 2009 15:13:58 +0000 http://monoranu.ro/?p=874#comment-3576 1. Target: who sets it? If it were for a beauty product I would say: yeap, the ad does it to more than 70% extent. Let’s bear in mind that it is beer we are talking about here and let’s discuss the gender issue to beer motivation. The beer consumer is not easy to fool. Although social consume is important, he will try Redds, but if it does not taste right, hasta la vista baby - regardless of what the ad is telling him to do. So, unless the Romanian market has all turned gay (hihihihii), the men are not drinking “wrong”. 2. Market Share: I think Redds has its own place under the sun without cannibalising anything. It is the “appetizer” beer. “No strings attached” beer if you like. 3. Usage rate: I think Ursus can sleep like a baby. Usage rate for a Redds is low. How many of it can and would you drink per night? You might have one when eating a heavy meal or you might have one or two in the pub (Redds is not a long run beer, c’moon) 4. Redds: for God’s sake, Redds is a lemonade balloony. I am a female and I would not drink it in million years. I might not be a typical beer consumer (only drink Guinness), but no ad in the world would make me drink that stuff if I do not like it. 1. Target: who sets it? If it were for a beauty product I would say: yeap, the ad does it to more than 70% extent. Let’s bear in mind that it is beer we are talking about here and let’s discuss the gender issue to beer motivation. The beer consumer is not easy to fool. Although social consume is important, he will try Redds, but if it does not taste right, hasta la vista baby – regardless of what the ad is telling him to do. So, unless the Romanian market has all turned gay (hihihihii), the men are not drinking “wrong”.
2. Market Share: I think Redds has its own place under the sun without cannibalising anything. It is the “appetizer” beer. “No strings attached” beer if you like.
3. Usage rate: I think Ursus can sleep like a baby. Usage rate for a Redds is low. How many of it can and would you drink per night? You might have one when eating a heavy meal or you might have one or two in the pub (Redds is not a long run beer, c’moon)
4. Redds: for God’s sake, Redds is a lemonade balloony. I am a female and I would not drink it in million years. I might not be a typical beer consumer (only drink Guinness), but no ad in the world would make me drink that stuff if I do not like it.

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