Marketing in cuvinte si imagini

Usualy I don’t show TVC’s only because I like them but from time to time I make an exception from that rule and I bring you a clip that has made me smile. Not because it dementialy funny but because it’s very well done. In fact, the whole new communication strategy for Romtelecom, ClickNet and Dolce is very good and inovative. Grey has done a very nice job before and now Graffiti takes it further. There’s a linearity and a stability that I’m not sure I have seen before in a brand-campaign in RO, esspecially for a romanian brand. I’m sure there are some people that are really annoyed by these spots but I think they are really great judging by the fact that change is obvious and differentiation is almost hard not to notice.

Ti-a placut ... atunci citeste si asta:

• June 17, 2009 -- Costache reloaded – incepe sa-mi placa Grafitti (1)
  Se pare ca in ultima vreme Romtelecom face un lucru foarte curajos si de apreciat. Creeaza un personaj specific. De la faimosul Niki Dude la stresantu...
• November 5, 2009 -- Huidu & Gainusa vs. Serial Caller & Tarzan (8)
  Azi vorbim despre endorseri vs. personaje create in publicitate. Si cum avem si materiale noi de disecat, era pacat sa ratam ocazia. Banuiesc ca deja ...
• September 6, 2009 -- Romtelecom renunta la Serial Caller pentru Tarzan (5)
  De cand m-am reintors in Iasi am petrecut cam mult timp in fata televizorului dar cu ocazia asta am vazut si cateva spoturi noi printre care si ultimu...
• March 27, 2009 -- Clicknet si proverbialul “daca”! (7)
  In toate cartile de Marketing Direct si Marketing in care se discuta despre marketing one 2 one am citit ca nu trebuie sa-i dai clientului optiunea ne...
• April 20, 2010 -- Se cauta endorseri? (6)
  Cam de vreo luna si ceva am remarcat un trend destul de ciudat in publicitatea din RO. Au inceput sa dispara endorserii tineri. Probabil asta se dator...