Comments on: Billa and its new pseudo-insight! http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/ Mon, 21 May 2012 14:03:12 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: marius http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/comment-page-1/#comment-3602 marius Sun, 08 Mar 2009 00:20:29 +0000 http://monoranu.ro/?p=858#comment-3602 "sarbatoreste 10 ani DE BILLA"? not very smart... “sarbatoreste 10 ani DE BILLA”? not very smart…

]]> By: Adrian Matei http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/comment-page-1/#comment-3529 Adrian Matei Sun, 22 Feb 2009 21:36:29 +0000 http://monoranu.ro/?p=858#comment-3529 BACK ... These commercial won't make me shop al Billa. I dislike. Not the communication part is the problem. When I choose my supermarket, the main deciding factor is the proximity. The shooping land is 100 m near me, the price is fair even the fruits and vegetables are not very fresh. But policy "no expired products in the store", the space between the shelvs, the parking area ... are all in favour of the german supermarket. BACK …
These commercial won’t make me shop al Billa. I dislike. Not the communication part is the problem.
When I choose my supermarket, the main deciding factor is the proximity. The shooping land is 100 m near me, the price is fair even the fruits and vegetables are not very fresh. But policy “no expired products in the store”, the space between the shelvs, the parking area … are all in favour of the german supermarket.

]]> By: L3ST http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/comment-page-1/#comment-3515 L3ST Fri, 20 Feb 2009 19:47:50 +0000 http://monoranu.ro/?p=858#comment-3515 Ok, now that I am officially a costumer in both stores I can give my 2 cents on the subject. The Billa store in Iasi is small, crowded, and looks dirty. One could get claustrofobic in there. Like really, the lights are weak and the shelves could use more space between them. I won't even mention ( ok, I will ) the ammount of gypsy kids you see in the parking lot ( really, would you park your car there? ). Guess that's because of the small space they had to build the store in. Leaving aside the bad parts, I found in Billa some products I couldn't find anywhere, and that makes a huge plus. Enough about the Iasi store, let's talk about the ones in Bacau. They're clean, the lights are good, it's almost shiny. You have lots of space to move and you ( at least I ) feel really welcome when you enter them. As for the subject: they could position themselves as premium-stores, their prices are a little higher than the average hypermarket ( I think you can fit them as a hypermarket, they sure aren't supermarkets ), but they usually are your neighbourhood stores. You pay a little extra, you don't have to use transportation. Thing is, if they want to be a premium store, they really have to extend their policy for return-customers. Gift cards, give-for-pay cards, or smth like that. About 5-10% wouldn't be much and you can be sure that the money the customer "saved" on the card will be used for groceries in their store. I'm talking about special Billa cards, not debit-credit cards. I know I'd use'em. Ok, now that I am officially a costumer in both stores I can give my 2 cents on the subject. The Billa store in Iasi is small, crowded, and looks dirty. One could get claustrofobic in there. Like really, the lights are weak and the shelves could use more space between them. I won’t even mention ( ok, I will ) the ammount of gypsy kids you see in the parking lot ( really, would you park your car there? ). Guess that’s because of the small space they had to build the store in. Leaving aside the bad parts, I found in Billa some products I couldn’t find anywhere, and that makes a huge plus.

Enough about the Iasi store, let’s talk about the ones in Bacau. They’re clean, the lights are good, it’s almost shiny. You have lots of space to move and you ( at least I ) feel really welcome when you enter them.

As for the subject: they could position themselves as premium-stores, their prices are a little higher than the average hypermarket ( I think you can fit them as a hypermarket, they sure aren’t supermarkets ), but they usually are your neighbourhood stores. You pay a little extra, you don’t have to use transportation.

Thing is, if they want to be a premium store, they really have to extend their policy for return-customers. Gift cards, give-for-pay cards, or smth like that. About 5-10% wouldn’t be much and you can be sure that the money the customer “saved” on the card will be used for groceries in their store. I’m talking about special Billa cards, not debit-credit cards. I know I’d use’em.

]]> By: home delivery http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/comment-page-1/#comment-3510 home delivery Fri, 20 Feb 2009 16:23:16 +0000 http://monoranu.ro/?p=858#comment-3510 In my opinion, Kaufland will have the most to gain from the economical crisis. They have the cheapest products. It doesn't matter the quality as long as you get the best price in town. In my opinion, Kaufland will have the most to gain from the economical crisis. They have the cheapest products. It doesn’t matter the quality as long as you get the best price in town.

]]> By: piemont http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/comment-page-1/#comment-3498 piemont Tue, 17 Feb 2009 13:19:16 +0000 http://monoranu.ro/?p=858#comment-3498 in the current economic environment, I also don't believe that a move towards the premium section of the market is a good idea, though as you mentioned this segment is not covered yet. But what do you understand by a supermarket for premium consumers? a place where you may find caviar and expensive French wine or tomatoes from X country? Moreover, Billa supermarkets are located in neighbourhoods that are not famous for their high life population. Since the beginning Billa has positioned itself in locations where it would be considered attractive for its pretty low prices. You mentioned Kaufland and Carrefour, they already have lower prices than Billa..so in order to attract customers Billa is playing the freshness card. Will it work or not..we shall see in the current economic environment, I also don’t believe that a move towards the premium section of the market is a good idea, though as you mentioned this segment is not covered yet. But what do you understand by a supermarket for premium consumers? a place where you may find caviar and expensive French wine or tomatoes from X country?
Moreover, Billa supermarkets are located in neighbourhoods that are not famous for their high life population. Since the beginning Billa has positioned itself in locations where it would be considered attractive for its pretty low prices.
You mentioned Kaufland and Carrefour, they already have lower prices than Billa..so in order to attract customers Billa is playing the freshness card.
Will it work or not..we shall see

]]> By: Adrian Monoranu http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/comment-page-1/#comment-3496 Adrian Monoranu Mon, 16 Feb 2009 17:49:08 +0000 http://monoranu.ro/?p=858#comment-3496 @Marlanul cel Chetros: We all are just small parts of the market but those of us who are alike form segments and these segments are noticeable. This is why brands and brand owners try to adapt to each segments' needs. I think there is a very significant market share that consists of premium customers who would pay more just to have the warranty of freshness. And to answer your question, I decided to blog in english for a simple reason: target segmentation. @Marlanul cel Chetros: We all are just small parts of the market but those of us who are alike form segments and these segments are noticeable. This is why brands and brand owners try to adapt to each segments’ needs. I think there is a very significant market share that consists of premium customers who would pay more just to have the warranty of freshness. And to answer your question, I decided to blog in english for a simple reason: target segmentation.

]]> By: Marlanul cel Chetros http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/comment-page-1/#comment-3495 Marlanul cel Chetros Mon, 16 Feb 2009 15:43:06 +0000 http://monoranu.ro/?p=858#comment-3495 I'm not a marketer like the other "marlans" but I don't think this will affect the competition. Usually the customers are buying from their old, well known, supermarket. In my case even if I move near Billa I think I would take my groceries from "the shopping-land" (or Kaufland in german). anyway maybe I just represent a small part of the market :) BTW.. why are you writing in English? I’m not a marketer like the other “marlans” but I don’t think this will affect the competition. Usually the customers are buying from their old, well known, supermarket. In my case even if I move near Billa I think I would take my groceries from “the shopping-land” (or Kaufland in german). anyway maybe I just represent a small part of the market :)
BTW.. why are you writing in English?

]]> By: credit ifn http://monoranu.ro/2009/02/16/billa-and-its-new-pseudo-insight/comment-page-1/#comment-3494 credit ifn Mon, 16 Feb 2009 14:16:35 +0000 http://monoranu.ro/?p=858#comment-3494 I went there once, it was full of old people. I swore I would never go again. Nice spot tho. I went there once, it was full of old people. I swore I would never go again. Nice spot tho.

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