This is a very nasty looking typo. I can’t imagine how BRD accepted this print and how they decided to show it everywhere in different formats. And maybe I should mention this is not local but it has been distributed to all BRD agencies across the country. That capital W is very nasty and it’s visible from a great distance. You might wonder who is guilty for this error. I challange you to do something else. How would you react as the boss of the guy or girl who was in charge with this job?
I would make him study the impact of this error on consumers’ perception and if and how would that change their pov regarding BRD image. After that I would let him choose his punsihment. :p