Yes, I do. I dream about the time when people will start appreciating marketing and its true apport to what ROI means for any business. I dream about a market where the producers will be more focused on covering the whole market instead of investing huge amounts of money in developing new products that are not really needed at the time. I dream of a time when advertising will be measured for real and clients won’t throw away hundreds of thousands of euros and hope that it will increase sales. I dream about students who are willing to read more than the manual. I dream of the impossible, I know. But, it’s a dream, and dreams sometimes come true. At least part of them. 🙂
What’s your dream about?