| Mobile | RSS

Heineken – serving the world.

January 7th, 2009 | 4 Comments | Posted in advertising, bere, insight, strategic planning

Just received this commercial on my yahoo messenger from Adi. Nice one. Thought of sharing it with you. It is surprisingly diffrent and I like it. Heineken has always been my favourite beer but since lately I haven’t been drinking it so much I’ve almost forgotten the great commercials that it has. So here goes!

I’m sorry it’s not in english, it seems to be danish, dutch or some scandinavian language but it shows the meer importance of words as long as you have a great insight. So if women appreciate a great closet or dressing why shouldn’t men have a great fridge. I think that the genius of this commercial is that differentiation is done by using other manly concepts then football, bonding, women, etc. It’s a fridge, but not any fridge. It’s a beer fridge and it’s a heavenly fridge. It may not be every man’s dream fridge but I think any man could live with it. :)
Aside from Stejar and the last non-alcoholic beer from Ursus, can anyone show me a romanian beer comercial with a diffrent concept then the ones I already spoke of?

Ti-a placut ... atunci citeste si asta:

  • July 27, 2010 -- Male bonding reloaded? (2)
    Azi am gasit un spot al celor de la Heineken pe care nu cred ca o sa-l vedem prea curand in RO. E o continuare a celebrului "walk in fridge". Ca orice...
  • September 8, 2009 -- Millennium Bank are curaj! (8)
    Cum spuneam si in postul anterior, zilele astea am stat destul de mult in fata televizorului. Cu atat mai mult in ultimele 2 zile pentru ca a fost si ...
  • August 27, 2009 -- Doncafe + Guta = mix bun? (7)
    Prin periplul meu de dimineata prin update-urile amicilor mei de pe twitter am gasit si acest spot la magikcip pe care chiar nu-l mai vazusem. Prima d...
  • June 3, 2009 -- Un spoof Heineken marca Heineken – Walking fridge! (3)
    Probabil ati vazut deja de multe ori spotul cu tipele care se minuneaza de un dressing si baietii care se extaziaza la vederea unui frigider "walk in"...
  • June 3, 2009 -- Unirea – un trascau ieftin bun la vreme de criza (3)
    Nu e vorba despre Unirea Urziceni dupa cum multi ar putea crede. E vorba despre ultimul spot pentru coniacul Unirea creat de cei de la Next si CAP. L-...
Leave a Reply 1577 views, 1 so far today |
Follow Discussion

4 Responses to “Heineken – serving the world.”

  1. elle Says:

    great commercial…funny

  2. Ioana Says:

    HA … nice one. Exquisite idea. Gotta love Heineken commercials.

  3. otel beton Says:

    Heineken always had some really creative commercials.

  4. Alex Says:

    As far as I can tell it’s Dutch. I should know, since i spent 5 months around Dutch speaking people and even got to see the Heineken Brewery in Amsterdam.

Leave a Reply