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Heineken – serving the world.

Scris de Adrian Monoranu pe 7 ianuarie, 2009 4 Comments

Just received this commercial on my yahoo messenger from Adi. Nice one. Thought of sharing it with you. It is surprisingly diffrent and I like it. Heineken has always been my favourite beer but since lately I haven’t been drinking it so much I’ve almost forgotten the great commercials that it has. So here goes!

I’m sorry it’s not in english, it seems to be danish, dutch or some scandinavian language but it shows the meer importance of words as long as you have a great insight. So if women appreciate a great closet or dressing why shouldn’t men have a great fridge. I think that the genius of this commercial is that differentiation is done by using other manly concepts then football, bonding, women, etc. It’s a fridge, but not any fridge. It’s a beer fridge and it’s a heavenly fridge. It may not be every man’s dream fridge but I think any man could live with it. 🙂
Aside from Stejar and the last non-alcoholic beer from Ursus, can anyone show me a romanian beer comercial with a diffrent concept then the ones I already spoke of?

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Filed Under: advertising, insight, strategic planning Tagged With: beer, fridge, heineken, insight

Comments

  1. elle says

    8 ianuarie, 2009 at 1:12 pm

    great commercial…funny

    Răspunde
  2. Ioana says

    8 ianuarie, 2009 at 1:55 pm

    HA … nice one. Exquisite idea. Gotta love Heineken commercials.

    Răspunde
  3. otel beton says

    9 ianuarie, 2009 at 3:06 pm

    Heineken always had some really creative commercials.

    Răspunde
  4. Alex says

    9 ianuarie, 2009 at 6:12 pm

    As far as I can tell it’s Dutch. I should know, since i spent 5 months around Dutch speaking people and even got to see the Heineken Brewery in Amsterdam.

    Răspunde

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