Comments on: Lefrumarin – sounds like seafood but it’s not!

By: Adrian Monoranu

Adrian Monoranu — Mon, 12 Jan 2009 09:31:49 +0000

@thepixelmaker: Thx for the info. I guess it’s a classic thingie for romanian business that started in the midd 90′s to have names inspired by the owners’ names of their family members. If the brand is powerfull maybe it’s not such a bad idea to keep it but since they changed their business orientation it might not be the best choice. As I stated in the post, what if they try to go national. The consumer will not give a rat’s ass on the “fruit-vegetable” past and the owners’ name. Maybe they should have chosen to build a new brand by eliminating “lefru” and replacing it with something that says “meat” more obvious. But this is my point of view …

By: thepixelmaker

thepixelmaker — Mon, 12 Jan 2009 08:19:59 +0000

Numele vine de la Legume Fructe Marin (the boss) – acum stiti si cum au inceput

By: otel beton

otel beton — Fri, 09 Jan 2009 12:14:14 +0000

The name doesn’t really matter as long as it’s not something gross or displeasant. In my opinion, Lefrumarin sounds great and it can work for selling other products rather than seafood. At least if you’re not french.

By: Adrian Monoranu

Adrian Monoranu — Wed, 07 Jan 2009 16:57:26 +0000

@Web design: I appreciate your interest for my blog and your on-topic comments. You probably wonder why I have deleted your outgoing link. Well, let’s just say that I had a discussion in the past with a guy who was promoting his erotic e-shop this way. I used to delete his links and he stated that others do that and I approved their links just because those were not pornografic related. So I promised that I would not allow any advertising links other than blogs. Sorry! I didn’t delete it on this comment though.

By: Web design

Web design — Wed, 07 Jan 2009 15:20:56 +0000

“Depozitul de calculatoare”‘s name is pure marketing. Their prices are high-high-high. I actually think that they refer to the quality of their services when they say “warehouse”.

Backontopic , Lefrumarin it’s a lovely name, even if it’s cheating a bit. I love their sound.

It’s a bit long though.

By: Anuk

Anuk — Tue, 06 Jan 2009 17:11:04 +0000

I cannot believe that i spent a few seconds trying to figure out the right pronunciation of this name
The only problem is that, well, that “le” makes you think of a French name… which is not, coz the company is Romanian…

But, as a friend of mine used to say, “What’s in a name? that which we call a rose/By any other name would smell as sweet;”
Think of Dove – i am having a hard time finding the connection between the bird and the soap. Would it be the “one-fourth cleansing cream that moisturizes the skin”?
Sure, for “Depozitul de calculatoare” the name was brilliantly chosen, but in many cases, it really doesn’t matter.