This is a very nasty looking typo. I can’t imagine how BRD accepted this print and how they decided to show it everywhere in different formats. And maybe I should mention this is not local but it has been distributed to all BRD agencies across the country. That capital W is very nasty and it’s [...]
As I was reading my tweets this morning I saw an interesting top shared by @ltaloi. I wasn’t quite satisfied with the hierarchy so I did some additional research and I came up with this top (although I am sure that others have done this before me ) ). I searched the wikipedia for an [...]
About six weeks ago, during “Zilele Marketerului 2008″ I was talking with my friends Loredana and Raluca from Airbites about a new challanging unconventional campaign that they were planning to start. They couldn’t decide on what agency to use and what touchpoints. I remember them mentioning something about Claudiu‘s Wunderkid and I told them it [...]
Yes, I do. I dream about the time when people will start appreciating marketing and its true apport to what ROI means for any business. I dream about a market where the producers will be more focused on covering the whole market instead of investing huge amounts of money in developing new products that are [...]
As you probably have already heard Ursus is the new sponsor (main partner) for the romanian national football team. The contract has been signed for a period of 4 years and 6 mil euros. Ursus takes the place of former sponsor, Bergenbier. With this change comes the replacement of the team’s equipment colours from yellow [...]
I have just finished evaluating my students’ projects and have posted the results on their portal and groups. Some of them are very likely to be unsatisfied and most of them hate me right now. But, there has to come a time like this in everyone’s life. And now my thoughts. 1. This semester I [...]
I knew Renault was selling the romanian model on a lot of markets under it’s own brand but today I found out from Alex via twitter that it’s also marketed under the Nissan umbrella in Mexico. The name is Nissan Aprio (sound a lot better than Logan – which they say stands for low-megane) and [...]
This morning while checking my spam folder on my yahoo I ran into an email from Andrei. I have an agreement with him and everytime they come to the market with a new advert I receive it and my colleagues write about it on AdCritics. Today I received a couple of prints from a campaign [...]
This is a post more like an answer to my friend Ciprian who challenged me to express my opinion about internet marketing and its efficiency. Well, as you probably observed I chose a diffrent question to answer and I did that because in his post Cip was saying that due to the use of KPIs [...]
When I started this blogging thing there was a very popular trend going on. I am talkinig about the “leapsa”. It used to be nice to be challanged to do or write something but it seems that lately it has become obsolete. I found a “leapsa” on Roxana Radu‘s blog and although I was not [...]
Things change, but you alreay know that. People say that everything changes, even marketing, but there is something that won’t change and that is WOM. As you can see from the following clip, media has changed, messages have changed, consumers have changed but there is a principle that still stands. I’ll let you discover while [...]
Here’s a commercial that I found on my friend’s Razvan blog. It seems that these days my lack of inspiration makes me show stuff from other people’s blogs but I think it’s a pretty goo example of what a USP should sound like. I mean, c’mon, Volkswagen’s tradition of developing new models for its old [...]
Just received this commercial on my yahoo messenger from Adi. Nice one. Thought of sharing it with you. It is surprisingly diffrent and I like it. Heineken has always been my favourite beer but since lately I haven’t been drinking it so much I’ve almost forgotten the great commercials that it has. So here goes! [...]
This winter vacation, as you probably already know I was in Moieciu. For those of you who don’t know where that is … maybe Bran sounds more familiar. Well, during my time there I couldn’t help not noticing a brand with a name that sounded a bit strange. I am talking about LeFruMarin. First time, [...]
Some of you missed me I’m sure. Some of you probably wonder what happened with me cause I haven’t been writing for almost a week. Well, for the first time in the last 2 years I had a without blog vacation. Although I visited it everyday I just didn’t want to write anything. I was [...]
Nascut in Sibiu, crescut in Sibiu, Piatra Neamt si Bacau, actualmente iesean de conjunctura.
