This morning I got back to reading my daily blogs and I stumbled upon this short clip. Well, it’s not that short but I recomend it to every advertising enthusiast. I think it’s really outstanding because it shows, in a somehow creepy way, the importance of creativity. In the late years, focus in advertising has been on interactive media and all non-conventional touchpoints. Out of the box thinking was promoted but many times this was not only out of the box, sometimes it was really out of the picture. TV, radio, magazines and all the classic media are not obsolete. They just need some creativity. So go on and grow your creativity, and don’t forget … you can’t go wrong with a good idea! Although most times you really have to put out a fight for it. 🙂 Enjoy!
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