Pepsi OOH in Bucharest
Pepsi is implementing its first OOH that can be controled by anybody who has a bluetooth connection on his/her mobile phone. You can read here more about the subject. Or here. I am sure that some of the people who are passing would very much like to turn it off if they could. I think this ooh is a good idea but we will see how people will find it. I am curious if there is a way to see how many “users” will try to change its appearance with their mobile phone. I am sure that it is somehow a mean to monitor it. I also hope we will see some numbers published somewhere because being the first one in Romania it could be an open door in advertising.
Some more info from Varabiescu.
Alte posturi
Leave a Reply
925 views, 2 so far
today |
Nascut in Sibiu, crescut in Sibiu, Piatra Neamt si Bacau, actualmente iesean de conjunctura.
