Marketing in cuvinte si imagini

How about a new Iasi Blogger meeting? Acum putem sa ne vedem la o terasa undeva ca e si mai racoare. Ce ziceti frati bloggeri? Joi 7 iunie ora 21? Propuneti locatii va rog! PS. In curand Brandview 2.0

In weekend am avut onoarea sa fiu invitat la cursul festiv al promotiei Marketing 2007 de la FEAA. A fost un eveniment foarte placut (in ciuda orei destul de dificile – duminica 8 a.m. si a caldurii din sala – apropos, aerul conditionat merge numai cu geamurile inchise…) si m-am simtit foarte bine. Nu e [...]

Here is the new spot for the new Skoda Fabia. It looks tasty! I’ll let you judge the car … The new slogan is very interesting though. “Skoda. Manufacturer of happy drivers!”

Am gasit la Senator spotul asta si vi-l recomand. E foarte tare. Imi aminteste de o povestire a unui prieten calator din cand in cand prin Japonia. Se intalneste omul cu niste “japoneji” pe acolo si aia il intreaba de unde e. Normal, raspunsul vine sec: Romania. Si culmea … Romania, Romania da de unde? [...]

Remember Saptamana patimilor from January? Well here I am again in front of a stack of students’ projects waiting to be evaluated. This is the week when I really hate my job. I mean really hate it. And this is because there is such a common pattern in every project and is so boring. Afterwards [...]

Ieri ma plimbam prin mall impreuna cu legendarul var si cuprins de plictiseala incercam sa ma agat de ceva in spatele acelorasi haine pe care le vad de fiecare data. Un manechin “femeie insarcinata” mi-a atras atentia intr-un magazin si m-a pus pe ganduri. De ce nu avem manechini grasi? Toate busturile acelea pline de [...]

Aseara am prins pentru prima data ultimul spot Pantene care o are in prim plan pe Monica Barladeanu. Chiar nu mai auzisem nimic de ea de ceva vreme, nu ca as fi fost extrem de interesat. Din pacate nu l-am gasit pe nicaieri si nu am cum sa vi-l prezint dar nu e foarte spectaculos. [...]

This morning while doing my usual blogging sesion I found this TVC. I also found the story behind it, cause I’ve always wondered how they shoot those scenes where the cars splits in half. If you’d like to know just click this. Nice! PS. Nu era mai bine de noi ca nu aveam desene animate. [...]

Prin plimbarile mele pe la Diverta am dat peste acest CD minunat. Si cum nu puteam sa ratez ocazia de a vi-l arata i-am tras repede si 2 fotografii din care pun una aici. Eu ma intreb oare cine ar putea sa creada asaceva? Normal ca la prima vedere poti spune ca orice om care [...]

Uite ca a trecut si Ziua Barbatului dar efectele inca se mai vad. Iata ce spot am gasit ieri. Sincer, mie imi place foarte mult campania celor de la Leo Burnett dar ideea asta cu “femeile stiu de ce” mi se pare putin cam departe de insight. Citeam ieri la Stefan cateva randuri despre insight [...]

Yesterday, after the rain I saw the most beautiful rainbow. Here are some pictures caught with my camera phone. Sorry about the quality. I was also in a car and people were horning a lot beacause we stopped in the middle of the intersection to catch this wonder. There are beautiful things that make my [...]

A few weeks ago I went to a club that I frequently USED to visit and I found out there were some changes. It seems they have a new policy. There’s a minimum 50 RON spending level if you wanna go in. And that is only if you are a guy. What the f*@k is [...]

Hey everybody! Here’s a competition for you. You can win the new Volvo C30. You just have to enter the competition here. It’s really interesting, and the competiton concept is totally new for our market. Not just another scratch and win coupon. A real competition that keeps you going. And it’s also on a tight [...]

This morning I was reading Alex‘s blog and I found this advertisment. It seems that Ad’Or magazine is organizing a copywriting contest for a virtual book store called Metropolis. For my students or anyone who’s interested you have all the details here. Good Luck!