Last night due to extensive boring I was zapping through romanian TV stations and I saw this comercial. In my opinion it’s not a very good clip but the name of the shop is killing me. Pestishop. I think it’s by far the coolest name I’ve heard in a while, even if it doesn’t really exist, I think it would make a good brand.
And now about those good brand names that are wasted in vain. Every day I see a lot of good names wasted on some neighborhood over the counter stores. Good names, easy to remember, easy to write! On one hand this shows that we are creative and anybody can come up with a pretty good brand name, but on the other hand it shows that some guys (advertising and branding guys) could use this as a source of inspiration in their quest for strong, new and good brand names.
Right next to my apartment building there is a minimarket called S-Mall. If you say it quick it’s clearly „small” but think of this name on a small scale comercial center. It would look much better. I have more examples belive me, and you can also see them just by looking around.
Advice – good names aren’t so hard to find. Just look around!