Being a brander … fun fun fun!
What is it about being a “brander” that everybody is so into it? This is a question that has been running in my mind for a couple of days. I am trying to come up with an answer but it seems really difficult. Could it be because it’s fashionable to talk about it, could it be because you have a lot of liberty or could it be because you get to decide the future of a product? I think there are “branders” that fit in every category listed above.
Being a brander means knowing a lot of marketing. Strategic marketing! And let’s not forget … marketing research! Probably you wonder what’s my point with this post? It’s simple. This wednesday at BrandVIEW, I was told that marketing graduates are not well prepared and agencies have difficulties in communicating with them. Ok, point taken!
My question is: how many of the guys and girls who consider themselfs strategic planners and branders have ever wondered that maybe they are the ones with a communication problem?
Maybe we don’t educate branders or strategic planners but we sure educate damn good marketers!
All those in favor raise your “K” key chains!
Nascut in Sibiu, crescut in Sibiu, Piatra Neamt si Bacau, actualmente iesean de conjunctura.
